Because if you’re flat out and underpaid, you’ve built yourself a hamster wheel
Let’s have the chat.
You’re probably too nice. Most business owners are.
You say yes too often. You hate disappointing people.
And when it comes to pricing, you probably haven’t put your prices up in years because “I don’t want to lose any clients.”
But here’s the truth:
If you’re booked solid, you’re too cheap.
Busy is not the badge of honour you think it is
If you’re drowning in work, turning people away, or pulling overtime just to keep up—congrats, the market is telling you to raise your prices.
It’s simple math:
- Raise your prices by 20%
- Lose 20% of the work
= Same income, less work
And if you raise your prices and don’t lose anyone? Even better.
But if you’re still charging what you did five years ago?
Thanks to inflation, that $1,000 service is now only worth about $753 in today’s money.
So not only are you flat out—you’re also earning less in real terms.
“But what if I lose clients?”
You will.
Some people will say no. That’s not a failure—that’s the point.
You don’t want every job.
You want the right ones—the ones that respect your time, your experience, and your value.
Raising your prices filters the tire-kickers and bargain hunters.
And don’t stress:
Unless you go full “double it overnight,” most of your good clients will stay.
Because they don’t just pay for the service. They pay for you.
Stagnation is a silent killer
If you haven’t increased your rates in years, you’re going backwards—even if your sales are steady.
Your suppliers are charging more.
Your team is more expensive.
Your time is more valuable.
Your rent, fuel, software, gear—it’s all going up.
So why are you still charging like it’s 2018?
Here’s your permission slip
You don’t need a reason.
You don’t need to “justify” it with new features, new logos, or a 9-page email.
You just need to run a business that actually works—for you.
So here’s the move:
Look at your pricing.
Factor in demand. Factor in inflation. Factor in your workload.
Then do the smart thing:
Raise your damn prices.
The Pro(FIT)phet
All killer, no filler. Daily business wisdom.
Know someone working 60-hour weeks and still undercharging? Forward this to them—they might finally give themselves a raise.
More at tegus.com.au
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